India's most design-led film company

Architects first. Film second.

Every other vendor sells you a roll of PDLC film and a measuring tape. We design your space around it — then install it. Hire anyone else and you're hiring a salesman to do an architect's job.

FrostFlip design studio — architects reviewing a switchable glass installation plan Architerrax Studio · Indore
Architerrax — Architecture & Technology Consultancy
A venture by Architerrax

FrostFlip isn't a film importer that woke up one day and decided to talk about architecture. It's the other way around. Architerrax is an architecture and technology consultancy based in Indore — we've been designing real buildings, real interiors, real light for real clients long before we ever laminated a roll of PDLC.

FrostFlip is what happened when that studio looked at the switchable-glass market in India and didn't like what it saw: film dealers with no design training, selling a technical product as a lifestyle gadget. So we built the film company an architecture practice would have built.

The difference

We have architects on the team.

That sentence is the entire pitch. Every other vendor in this category sells film. We design spaces around it.

Sight lines get studied before a panel is quoted. Light studies decide which walls actually need switching and which don't. Switching zones get mapped to how the room is really used — not sold as one blanket switch because that's easier to invoice. Wiring gets routed at the design stage, before the false ceiling closes, not fished through it afterward. Junction details get resolved the way an architect resolves a junction — so the finished wall reads as intentional glass architecture, not a film sticker on someone else's mistake.

A vision from architecture, not a roll of film.

Flatlay of PDLC film samples, swatches and architectural drawings on a studio table
Where we work

The product-centred leader in switchable glass, India.

We're strongest where we started: North India. Delhi NCR, Gurugram, Chandigarh, Jaipur and Indore see the deepest concentration of our design-led installs — and the crew, the film and the process travel pan-India from there, to any city with a project worth doing properly.

Delhi NCR Gurugram Chandigarh Jaipur Indore + Pan-India
Us vs. typical film dealers

Same film category.
Completely different job.

01FrostFlip
  • Architects on staff, not salesmen with a swatch book
  • Design-first site assessment — sight lines, light studies, zoning
  • Honest, site-measured ₹/sq ft pricing, quoted up front
  • Premium Filmbase-grade PDLC — 84–92% clear-state transparency
  • Built for a 10-year outlook: wiring, zoning and junctions done once
02Typical film dealers
  • Salesmen trained on a product deck, not a building
  • Measuring tape and a quote, no design conversation
  • Opaque "starting from" quotes that grow at the door
  • No-name rolls of unknown grade and unknown origin
  • Fit-and-forget — wiring and zoning are your problem later
0
Disciplines — architecture × technology
0
Industries served
0s
Real switch time
Pan-India
Installation reach
How a project runs

One process. Every project.

Certified installer applying PDLC smart glass film with precision tools
1

Consult

An actual architect visits the site — not a salesperson. We look at daylighting, sight lines and how the room is really used.

2

Design

Switching zones get mapped, wiring gets routed on paper, and every junction detail gets resolved before glass is ordered.

3

Install

A certified crew executes the design — panel breaks land on mullions, cabling disappears into the frame line, nothing is fished through a closed ceiling.

4

Support

Film rated for 10+ years and 10 million+ switch cycles, backed by a team that designed it in and knows exactly how it was installed.

Roll of premium Filmbase-grade PDLC switchable smart glass film
The film itself

Filmbase-grade PDLC. Three clarity tiers.

Classic (84–85% clear-state transparency) at ₹1,450/sq ft, Pro (87–88%) at ₹1,990/sq ft, and Ultra-Clear (91–92%) at ₹2,200/sq ft — plus ₹180/sq ft for professional installation. One honest rate card, quoted after a site visit, not negotiated at the door.

Get a site-measured quote

Your space deserves an architect, not a salesman.

Free site visit, transparent ₹/sq ft pricing, professional installation — by a team that designs buildings, not just film jobs.

Get my free estimate →